Reese's Identifies Top 150 US Trick-or-Treating Streets

Reese's, a brand owned by The Hershey Company, has identified 150 streets across the United States that are considered the best locations for trick-or-treating. This initiative, undertaken as Halloween approaches, involved a comprehensive analysis of various data points to determine "haul" and "haunt" scores for numerous streets nationwide. The data considered included trends in costume and candy purchases, community participation levels, the prevalence and creativity of Halloween decorations, and the walkability of each street. The resulting list is organized by geographical regions, encompassing streets from the Northeast to as far as Alaska and Hawaii.

Specific examples highlight the criteria used for selection. Kingwood Road in Little Rock, Arkansas, was recognized for its close-set homes and walkability, earning haul and haunt scores of 80.3 and 75.3, respectively. Beals Street in Brookline, Massachusetts, received high scores in the 90s, attributed to strong neighbor participation and innovative decoration efforts. Melissa Blette, Senior Brand Manager for the Reese's Brand at The Hershey Company, stated in a press release that as a prominent player in the Halloween candy market, Reese's has observed what makes the holiday special for many generations. This analysis aims to quantify those elements.

To further refine the selection and determine the ultimate top street, Reese's established a "Halloween Council." This council is tasked with reviewing the evidence gathered for each street and making the final determination for the number one trick-or-treating destination in the country. The council members include notable figures such as actresses Christina Ricci and Kathy Najimy, alongside creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell. Actress Christina Ricci commented in a press statement that the most successful Halloween streets are not solely defined by decorations or budget, but rather by their ability to foster a recurring sense of community and create an immersive experience that encourages trick-or-treaters to return year after year, making the entire community an integral part of the celebration.

The top-ranked street is scheduled to be announced by the Halloween Council on October 21. In addition to the prestige of being named the best trick-or-treating street in America, the winning location will receive a prize, though the specifics of this prize were not fully detailed in the provided information. The initiative by Reese's aims to engage the community and highlight the spirit of Halloween through a data-driven approach combined with expert evaluation.