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The Guardian Culture2 min read

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Diiv Frontman Reimagines Capitalism After Personal Disasters

Diiv Frontman Reimagines Capitalism After Personal Disasters

Zachary Cole Smith, the frontman of the US indie rock band Diiv, has undergone a significant personal transformation, moving from grim introspection to an unexpectedly upbeat outlook, which is reflected in the band's new album produced by A. G. Cook. Smith, who previously struggled with interviews, now appears cheerful and engaged, adopting a new visual style that includes pinstripe shirts and ties printed with stock market emblems. He spoke from La Cañada, California, expressing a newfound sense of fun and a desire to explore a distinct visual language for the band, a departure from their previous aesthetic. Smith's journey has been marked by considerable adversity, including battles with addiction and losing his home to the Los Angeles wildfires. These experiences have profoundly shaped his worldview, leading him to question and propose alternatives to the current capitalist system. He views the entire capitalist project as ripe for reinvention, a concept that underpins the optimistic tone of the new album. The band's new album, produced by A. G. Cook, known for his work with Charli XCX, signals a shift in Diiv's musical direction, incorporating a more positive and experimental sound. Smith's personal rebuilding process, mirroring the band's need to start again after setbacks, has fostered a perspective where he sees alternatives to established systems, including capitalism. This philosophical shift is not merely an abstract idea but is deeply intertwined with his lived experiences. The loss of his home in the LA wildfires, a devastating event that impacted many in the region, served as a stark reminder of vulnerability and the need for resilience. Smith's current outlook suggests a proactive engagement with these challenges, moving beyond personal recovery to a broader critique and reimagining of societal structures. His embrace of a new visual identity and his repeated use of the word "fun" indicate a deliberate effort to project a positive and perhaps even subversive message, challenging the grim narratives often associated with personal hardship and systemic critique. The band's decision to explore a new visual language, as described by Smith, is part of this broader reinvention, aiming to communicate their evolved perspective through multiple artistic channels.

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