The Ford Mustang Mach-e is on borrowed time as more affordable EVs roll in
Ford is reportedly phasing out the Mustang Mach-E as it prepares to introduce a new generation of more affordable electric vehicles, with a new EV pickup truck slated for a 2027 launch priced around $30,000. This strategic shift follows the discontinuation of the all-electric F-150 Lightning. The company aims for these upcoming EVs to be more efficient and profitable than current models. Ford's new EV platform, codenamed "Next-Gen," is expected to underpin these vehicles, with production potentially beginning in 2025. The company is also exploring partnerships to reduce development costs and accelerate the rollout of its next wave of electric offerings. This move signals a broader industry trend towards more accessible and cost-effective electric transportation solutions, as competitors also introduce lower-priced EVs. Ford's commitment to electrification remains, but the focus is shifting towards mass-market appeal and sustainable profitability within its EV division.
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