Soho REI Store Faces Closure After 30 Years

The REI store located in Soho, New York City, will close permanently on July 14, 2024, marking the end of its 30-year presence in the neighborhood. This closure affects loyal customers like Glen Nison, a retired Sanitation Department worker and long-time REI member, who expressed his reliance on the store for his daily needs and potential need to find new activities.

The Soho branch, established in 1994, was one of REI's flagship urban locations and a significant hub for outdoor enthusiasts in Manhattan. Its closure is attributed to a combination of factors, including changing retail landscapes and evolving consumer behaviors, though specific financial details have not been publicly disclosed by the company. The co-op has stated that it is working to support its employees through this transition.

REI, which stands for Recreational Equipment Cooperative, operates as a consumer cooperative, meaning its members own the company. The organization has been a prominent retailer of outdoor gear and apparel, emphasizing sustainability and community engagement. The decision to close the Soho store comes as the company reviews its retail footprint across the country, aiming to optimize its operations and better serve its member base. This move is part of a broader strategy to adapt to the dynamic retail environment.

Customers have expressed sadness and nostalgia over the impending closure, with many sharing memories of shopping at the store and participating in its events. The Soho REI has been more than just a retail space; it has served as a community gathering point for hikers, climbers, and other outdoor adventurers. The company has indicated that it will continue to serve the New York City area through its other locations, including stores in Manhattan and Brooklyn, and its online platform.