The Boston Globe published a full-page ad thanking the Tartan Army for “the laughter, the bagpipes, and the memories”

The Boston Globe published a full-page advertisement on June 20, 2026, expressing gratitude to the Tartan Army, the supporters of the Scottish national football team, for their presence in Boston during recent games. The ad thanked the fans for "the laughter, the bagpipes, and the memories," acknowledging the positive impact they had on the city. Assistant news editor Peter Schworm noted that Boston embraced the "joy of the event in full measure, cast under the Scottish spell." The newspaper's chief marketing officer, Michelle Micone, described the ad as a "civic gesture" from the institution to recognize a "once-in-a-lifetime moment." This sentiment was echoed by the Boston Red Sox, who sent a letter to the Scottish Football Association thanking the Tartan Army for their "spirit that has no equivalent in American sport" after their viral musical takeover of Fenway Park. Red Sox President Sam Kennedy stated that the fans "treated our home like their own," and the organization was "better for it."