Awake NY x DoorDash Capsule Merges Soccer and Streetwear

Awake NY founder Angelo Baque has collaborated with DoorDash to launch a capsule collection that bridges the worlds of soccer fandom and contemporary streetwear. The collection aims to resonate with individuals attending watch parties, navigating city streets, or curating fashion-forward outfits, reflecting the growing trend of soccer jerseys evolving beyond mere sportswear into versatile fashion staples.

Baque's design philosophy for this collaboration is deeply personal, drawing inspiration from his formative years in Queens and the local communities that influenced him. This approach imbues the collection with a sense of authentic storytelling while simultaneously tapping into the universal appeal of soccer culture. The result is a line of streetwear that speaks the language of the sport.

A central piece of the collection is a co-branded jersey featuring a striking red checkerboard pattern, a prominent star graphic, and bold, sponsor-style branding. Baque strategically incorporated the DoorDash logo as a key design element, enhancing the jersey with gold embroidered accents that evoke the aesthetic of vintage finds. The reverse side of the jersey showcases Awake NY's signature graphic style, with a large-scale image of Queens' Unisphere landmark overlaid with the number 10, transforming it into a piece that tells a local story.

Complementing the jersey, the capsule includes adaptable layering pieces designed to offer extensive styling options. Among these are camouflage mesh shorts, adding a rugged, utilitarian element to the collection. This thoughtful combination of statement pieces and versatile separates allows for diverse styling, reinforcing the collection's ability to integrate seamlessly into various fashion contexts beyond the immediate context of a soccer match.