Teyana Taylor Stars in Calvin Klein Fall 2026 Underwear Campaign

Teyana Taylor has been unveiled as the star of Calvin Klein's Fall 2026 underwear campaign, which prominently features the brand's Perfectly Fit Custom Lift bra. Launched globally on September 22, the campaign utilizes dynamic choreography to showcase the bra's ability to support an active lifestyle, a key element for Taylor.

Directed by Gordon Von Steiner, the campaign captures Taylor's signature energetic performance style. In a statement, Taylor emphasized the importance of feeling good in her attire, noting, "When I feel good in what I’m wearing, you can see it in the way I move. I need something that can keep up with me — whether I’m on a red carpet, performing, running around with my kids or just at home.” She further elaborated on the Perfectly Fit bra, stating, “I can move, I can breathe, and I can just be me.” This sentiment underscores the product's design focus on comfort and flexibility.

The campaign video is set to Tina Turner's "The Best" and illustrates Taylor's seamless transitions between intimate moments and sensual choreography. Initially shown in a dark blue room, Taylor is inspired by rainfall to begin dancing. The scene then shifts to a warmly lit bedroom, where her floor work and expressive movements are further highlighted. The visual narrative draws parallels to Taylor's acclaimed performances, with her sharp and confident dance moves driving the moody aesthetic of the video. The Perfectly Fit Custom Lift bra, central to this campaign, is presented as a garment that enables freedom of movement and self-expression, aligning with Taylor's personal brand and lifestyle.

Calvin Klein, a globally recognized brand in the fashion industry, is known for its iconic underwear and denim collections. The brand has a history of collaborating with influential cultural figures to create impactful advertising campaigns. Teyana Taylor, a multifaceted entertainer recognized for her work as a singer, songwriter, dancer, and actress, brings a unique blend of charisma and athleticism to this collaboration. The Perfectly Fit Custom Lift bra itself is designed to offer lightweight, flexible support, catering to individuals with busy and varied daily routines. The campaign's launch on September 22 marks a significant moment in the brand's seasonal marketing efforts, aiming to connect with consumers through relatable themes of confidence and personal expression, amplified by Taylor's dynamic presence.