Television City, Orbital Studios Launch Virtual Production Studio

Television City and Orbital Studios have partnered to launch a new virtual production studio in Los Angeles' Fairfax District. The facility, located at 7800 Beverly Boulevard within Television City, will feature an advanced LED volume. This collaboration signifies Orbital Studios' dedication to offering high-quality virtual production services suitable for productions of varying scales, budgets, and creative objectives.

The new studio aims to provide filmmakers and content creators with cutting-edge tools for virtual production. Orbital Studios has been a proponent of integrating virtual production techniques into filmmaking, emphasizing its ability to enhance creative possibilities and streamline production workflows. The partnership with Television City, a historic media production hub, is expected to bolster the availability of such advanced technology in the heart of Hollywood.

Virtual production, particularly using LED volumes, allows for the real-time rendering of digital environments that are displayed on large LED screens behind actors. This enables directors of photography to see and light the virtual set as if it were a physical location, offering a more immersive and interactive pre-visualization and principal photography experience. The technology also facilitates significant cost and time savings by reducing the need for extensive location shooting and complex visual effects post-production.

This initiative is part of a broader trend in the entertainment industry towards adopting more efficient and innovative production methods. The Fairfax District location is strategically chosen to be accessible to a wide range of production companies operating in the Los Angeles area. Both Television City and Orbital Studios anticipate that this new venture will attract a diverse clientele, from independent filmmakers to major studio productions seeking to leverage the benefits of virtual production.