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Fast Company2 min read

Taylor Swift set a trend at the NBA Finals with her custom New York Knicks shirt

Taylor Swift set a trend at the NBA Finals with her custom New York Knicks shirt

Taylor Swift attended Game 4 of the NBA Finals on June 11, 2026, at Madison Square Garden, drawing significant social media attention for her custom New York Knicks shirt. She wore a "Stevie Knicks" t-shirt, a pun referencing singer-songwriter Stevie Nicks, while her friends Este and Alana Haim wore "Knickole Kidman" and "Knickelback" shirts, respectively. Swift's fashion choice quickly sparked a trend among her fans, with predictions that many would recreate similar shirts for her upcoming tour. An immediate surge in "Stevie Knicks" shirt listings appeared on Etsy, with some sellers using images of Swift at the game as promotional material. Even actress Mariska Hargitay, seated next to Swift, was observed changing into a "Stevie Knicks" shirt during the event, further amplifying the shirt's popularity. The Knicks achieved a historic comeback in the game, marking the largest in NBA Finals history.

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