Blue Bell Brings Back Southern Blackberry Cobbler Ice Cream

Blue Bell Ice Cream announced this week the return of its Southern Blackberry Cobbler ice cream flavor. This limited-time offering features blackberry ice cream swirled with a cobbler-style ribbon and studded with chunks of pie crust. The flavor is available in stores starting June 10, 2024, and will be sold until supplies last.

The Southern Blackberry Cobbler flavor was previously available in 2021 and has been a requested item by customers since its discontinuation. The company highlighted the flavor's unique combination of sweet and tart blackberry notes with the buttery texture of pie crust pieces, aiming to evoke the taste of a homemade cobbler.

Blue Bell Ice Cream, based in Brenham, Texas, is known for its seasonal and returning popular flavors. The company operates in 23 states, primarily in the Southern United States. The reintroduction of Southern Blackberry Cobbler is part of their strategy to engage customers and leverage nostalgia for specific product offerings. Consumers interested in purchasing the flavor are advised to check with their local retailers for availability, as quantities are limited.