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Variety4 min read

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Stray Kids Achieve Record-Breaking Sales Week with Ninth Billboard 200 No. 1 Album

Stray Kids Achieve Record-Breaking Sales Week with Ninth Billboard 200 No. 1 Album

K-pop powerhouse Stray Kids has achieved their most significant sales week to date, with their latest album, "This & That," debuting at the coveted No. 1 position on the Billboard 200 chart. This monumental achievement marks the group's ninth No. 1 album on the prestigious chart, thereby extending their own established record for the most No. 1 albums by any group. The album bowed atop the chart with an impressive 369,000 equivalent album units in its first week of release. A substantial portion of this total, 357,000 units, came from traditional album sales, underscoring the immense physical demand for the release and the group's dedicated fanbase's commitment to purchasing physical copies. The Billboard 200, a key metric for album popularity in the United States, ranks the most popular albums of the week based on consumption. This consumption is calculated through equivalent album units, which encompass traditional album sales, the value derived from individual track downloads, and streaming equivalents. The remarkable sales figures for "This & That" are a testament to Stray Kids' rapidly expanding global reach and the unwavering loyalty of their fanbase. Formed by JYP Entertainment in 2017 through the Mnet reality-survival program of the same name, Stray Kids has consistently cultivated a formidable presence on music charts worldwide. Their previous No. 1 albums on the Billboard 200 include a string of highly successful releases: "Go Live," "In Life," "Noeasy," "Oddinary," "Maxident," "5-Star," "Rock-Star," and "Ate." This latest No. 1 further solidifies their dominance on the chart. The continued success of Stray Kids on the Billboard 200 demonstrates their consistent ability to produce commercially successful projects that deeply resonate with a broad and diverse audience. This latest accomplishment firmly cements their status as one of the leading acts in the global music industry, particularly within the vibrant and competitive K-pop genre. The group's consistent chart performance strongly suggests a highly engaged and active fanbase that demonstrably supports their music releases through both purchases and streaming. The Billboard 200 chart serves as a crucial indicator of an album's commercial viability and impact within the United States, and reaching the pinnacle position signifies a major career milestone for any artist. Stray Kids' ninth No. 1 album on this influential chart not only extends their record but also further cements their legacy and growing influence within the contemporary music landscape, showcasing their enduring appeal and market power.

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