Starbucks, Beams, and Coleman Launch Outdoor Furniture Collection

Starbucks Stand by Beams, a lifestyle project by Starbucks Japan and BEAMS, is launching a four-piece outdoor collection in partnership with Coleman on July 17. This collaboration extends the brands' lifestyle offerings beyond coffee and into outdoor furniture and accessories.

The collection features two distinct seating options: the Resort Chair and the One Mile Chair. Both chairs incorporate co-branded logos, with the STARBUCKS STAND by BEAMS logo on the front fabric panel and the Starbucks Siren logo on the back. The Resort Chair is designed as a full-height folding chair suitable for stationary outdoor use, offering a higher seat and more upright posture. The "One Mile" designation in Japanese product naming typically signifies items intended for use within a short distance, suggesting a focus on portability or convenience for the second chair.

In addition to the seating, the collection includes a Leisure Sheet, which functions as a ground cover, and a Cooler Box for storage. These items are designed to complement each other, forming a coordinated set for outdoor activities rather than standalone pieces. The partnership with Coleman, an established American outdoor equipment manufacturer, leverages their expertise in durable and functional outdoor gear.

This initiative marks a further expansion of the STARBUCKS STAND by BEAMS project, which has previously released collaborative products outside of Starbucks' traditional food and beverage scope. The July 17 release date indicates a timely offering for the summer outdoor season. The dual-logo branding approach on the chairs aims to provide a directional visual identity for the collaborative effort.