Sony Launches Three New ULT Power Sound Party Speakers

Sony has expanded its ULT Power Sound audio equipment series by introducing three new large party speakers, signaling an aggressive push into the premium, high-volume event audio market. The new models, scheduled for release in September 2026, include the ULT Tower 5, the ULT Tower 7, and the flagship ULT Tower Max. These additions move beyond typical living room setups, targeting larger gatherings and events with substantial sound output and physical presence. The ULT Tower Max stands as the largest and most powerful speaker in the new lineup, priced at $1,499 USD. This model weighs a significant 121 pounds and requires a direct power connection, as it does not feature a battery. Its audio configuration includes three 280mm woofers, two midrange speakers, and four tweeters, engineered to deliver 360-degree sound. To facilitate its considerable weight, the ULT Tower Max is equipped with new wheels featuring wider treads for improved maneuverability across different surfaces. The ULT Tower 7 represents a scaled-down, yet still robust, option. It weighs 50 pounds and offers an impressive 25 hours of battery life, making it suitable for mobile use. This speaker also features 360-degree sound projection, powered by two midrange speakers, four tweeters, and a single 280mm woofer. The smallest of the new releases is the ULT Tower 5, weighing 29 pounds and providing 20 hours of battery life. Despite its more compact size, it maintains the series' focus on powerful audio output for parties and events. All three new models in the ULT Power Sound series incorporate multi-port connectivity options, integrated lighting effects, and dedicated EQ modes designed to enhance the party atmosphere. The inclusion of these features across the range suggests Sony's commitment to providing a comprehensive audio-visual experience for users hosting events. The expansion of the ULT Power Sound series with these larger, more powerful units indicates Sony's strategy to capture a larger share of the premium portable and event-oriented audio market, competing with other brands that offer high-wattage sound systems for outdoor and large indoor gatherings.