Snips Adapts Banijay, BIG Media Titles to Short-Form Video

Digital startup Snips has announced new partnerships with Banijay Rights and BIG Media, aiming to adapt existing television and film library titles into short-form, vertical video content, often referred to as "microseries." These minute-long episodes will be derived from a selection of series and movies owned by the two content distributors. Snips specializes in repurposing established intellectual property for contemporary digital consumption, focusing on platforms that favor vertical video formats.

Banijay Rights, the global distribution arm of Banijay Entertainment, is a significant partner in this initiative. Banijay Entertainment is known for producing and distributing popular reality and scripted television shows, including globally recognized franchises such as "Big Brother" and "MasterChef." The inclusion of these titles suggests a strategic move by Snips to leverage highly recognizable and popular content for its microseries format. The partnership with Banijay Rights will grant Snips access to a substantial catalog of content, enabling the creation of new, bite-sized versions of these well-known programs.

BIG Media, another key partner, also contributes a library of content that Snips will adapt. While specific titles from BIG Media were not detailed in the announcement, the company's involvement signifies a broader strategy by Snips to diversify the source material for its microseries. The objective is to cater to audiences who prefer shorter, more digestible video content, often consumed on mobile devices. This trend has seen significant growth across social media platforms and dedicated short-form video applications.

Snips' business model centers on identifying valuable content within extensive libraries and reformatting it to meet current viewing habits. By transforming longer-form narratives or episodic content into minute-long vertical episodes, Snips aims to unlock new revenue streams and extend the lifespan of existing intellectual property. The company's technology and creative process are designed to extract key narrative elements and visual components from original productions to create engaging microseries. This approach allows for content to reach a new generation of viewers or re-engage existing fans in a format that aligns with their media consumption patterns. The specific financial terms of the deals with Banijay Rights and BIG Media were not disclosed, but the agreements are expected to significantly expand Snips' content pipeline and market reach.