SILAS Launches Autumn/Winter 2026 Pop-Up Tour

SILAS, a brand that has recently resumed its London-based collections, is currently hosting a pop-up event to showcase its Autumn/Winter 2026 collection, titled "THIS IS HARDCORE." The pop-up commenced on Saturday, October 10, at the 00 GOFFAX store in Harajuku, Tokyo. Following its initial stop, the event is scheduled to tour two additional locations: 11747391 in Osaka and GWDH in Kyoto, allowing for sequential engagement with customers across these key Japanese cities. The conceptual inspiration for this season's collection is drawn from the influential British rock band Pulp and their iconic song "This Is Hardcore." Taro Ray, who has held the position of creative director for SILAS since 2025, derived his creative vision from personal memories. These include attending a live performance by Pulp at an East London pub during the 2000s and witnessing an individual wearing SILAS apparel for the first time. Founded in East London in 1998 by Russell Waterman and Sofia Maria Prantera, SILAS has consistently reflected on its subcultural heritage and its deep-rooted connections to music and street culture. This season's collection reinterprets designs and specific details found within the brand's early archives, adapting them for contemporary relevance. The collection's offerings include a special collaboration T-shirt with SIX95, a UK-based accessories brand, alongside the brand's signature denim pieces, which feature distinctive and playful stitchwork. Furthermore, SILAS is launching a new collaboration this season with the artist Ferry Gouw. In this collaborative effort, Ferry Gouw and Taro Ray have jointly created a new character named "Trevor." This character is intended to succeed "Martin," the original icon that was developed by James Jarvis at the time of SILAS's founding. Trevor is designed with a visual aesthetic that starkly contrasts with the more idyllic roundness and cheerful expression previously embodied by Martin. Trevor features an unsmiling, somewhat detached, straight mouth, and his silhouette is characterized by straight lines. His pose has been updated to one where his hands are placed in his pockets. This new character, with a cynical gaze rather than overt cheerfulness, was conceived to reflect the current youth scene in London and the prevailing atmosphere within that culture. In addition to apparel and accessories featuring these new graphics, a large-scale installation titled "Big Trev," a three-dimensional representation of the Trevor character, will be exhibited at each pop-up venue. Customers who make purchases at any of the pop-up locations will receive a limited-quantity gift, consisting of one of nine different types of items, while supplies last.