Homeowner Seeks Premium for Pool Business on Swimply

Emily Pulver, a homeowner in South Jordan, Utah, is selling her six-bedroom, 3.5-bath home for $1,575,000, a price significantly above the town's median of around $600,000. Pulver's strategy involves marketing the property not just as a residence, but as a business opportunity, leveraging the income generated from her large saltwater pool. She has been renting out the pool by the hour on Swimply, an online marketplace, for the past couple of years.

Pulver claims the pool business has been highly lucrative, stating, "This house makes money. This house will pay half your mortgage." She began renting out the pool after its completion in early 2024, following personal financial challenges. Initially expecting modest returns, she was surprised by the immediate and substantial bookings, which she credits with significantly aiding her financial situation during a difficult period.

The property features a 25-by-55-foot saltwater pool equipped with a fountain, a grotto with a fireplace, and a waterslide. The rental offering on Swimply includes access to the pool and the surrounding deck area. Pulver has also ensured a separate entrance for renters to maintain privacy for the main residence. The success of her pool rental business has led her to believe that the income-generating potential of the amenity is a key selling point for prospective buyers, justifying the premium asking price for the home.