Sephora Launches Global Sensory-Friendly Shopping Hours

Sephora announced this week the global rollout of "Quiet Hours," a new initiative designed to make its stores more accessible for neurodivergent customers, including those with autism and ADHD. During these designated hours, Sephora locations worldwide will lower music volume, dim display screens, and reduce strong scents. This move positions Sephora as the first beauty retailer to implement sensory-friendly shopping on a global scale.

The company previously conducted a pilot program for Quiet Hours across 32 stores in eight markets. Feedback from this trial indicated significant positive impacts, with a majority of neurodivergent customers reporting that the initiative "significantly improves" their shopping experience. Deborah Yeh, Sephora’s global chief marketing officer, stated in a press release that the program aligns with the brand's purpose "to champion a world of inspiration and inclusion where everyone can celebrate their beauty."

While specifically aimed at neurodivergent shoppers, the benefits of Quiet Hours are perceived to extend to all customers. According to Sephora, 90% of clients believe the quieter, calmer environment makes its stores "more inclusive and welcoming for all." The initiative has also been well-received by Sephora employees, who have noted the positive impact of the reduced sensory environment on the overall store atmosphere.