Rare Beauty Donates 1% of Sales to Mental Health Fund

Selena Gomez's cosmetics brand, Rare Beauty, established in 2020, dedicates a portion of every sale to its non-profit foundation, the Rare Impact Fund. This initiative focuses on supporting youth mental health by providing resources and funding to non-profit partners. The Rare Impact Fund has set an ambitious goal to mobilize $100 million over a ten-year period. As of Thursday, the fund has made significant strides, supporting 30 non-profit organizations across five continents. It has also provided training to 208,000 educators and has reached an estimated 3.5 million young people with mental health resources. Selena Gomez, who is also a recording artist, actress, and entrepreneur, emphasized the mission-driven nature of the company during her appearance at the Fast Company Innovation Festival in New York. She stated that while it is a business, the company's primary focus is its mission, expressing pride in its evolution. Gomez highlighted the $30 million raised and the 3.1 million "teams" (likely referring to individuals reached or supported) globally as key indicators of the business's value. Elyse Cohen, chief impact officer and president of Rare Beauty and the Rare Impact Fund, noted that customers are drawn to the brand not only for its products but also for its mission and the community resources it provides. The company's commitment extends to its product naming and design, with each item intended to evoke a sense of empowerment. For instance, the blush shade "Happy" and the lip liner shade "Intuitive" are examples of product names chosen to reflect empowering concepts. Gomez believes that the moment a customer engages with a product, they should feel empowered, underscoring the importance of both product design and messaging. The expansion of Rare Beauty into global markets, including the UK, is strategically linked to the growth of the Rare Impact Fund. This integrated approach ensures that as the brand's reach increases, so does its capacity to support youth mental health initiatives worldwide. The brand's strategy is built around this dual mission of providing high-quality beauty products while actively contributing to social good.