Say hi to "Siri AI"—Apple announces new, more "conversational" voice assistant

Apple announced its "Apple Intelligence" update for Siri at its Worldwide Developers Conference keynote, with the enhanced voice assistant, dubbed "Siri AI," slated for OS updates rolling out "this fall." This upgrade integrates new Google-powered Foundation Models and deepens AI capabilities across Apple's operating systems. Craig Federighi, Apple's SVP of Software Engineering, stated that Apple's approach prioritizes user needs, contrasting it with other companies he suggested are pursuing AI without sufficient consideration for users. The company demonstrated Siri AI's enhanced conversational abilities, showcasing its capacity to handle multi-turn interactions and transition between various app-based tasks, moving beyond simple, single-command functions to offer a more comprehensive and interactive user experience. These demonstrations emphasized Siri AI's new functionality for complex, context-aware assistance.