SAN SAN GEAR Opens Second Seoul Flagship in Hannam

SAN SAN GEAR has officially opened its second flagship store in the upscale Hannam-dong neighborhood of Seoul, South Korea, marking a significant expansion of its retail presence. This new location follows the brand's initial flagship store in Hapjeong and is situated in a district known for its quiet, affluent atmosphere. The design of the Hannam flagship was a collaborative effort with the Tokyo-based studio DAIKEI MILLS, centered around the conceptual theme of "Duality." This theme explores the harmonious coexistence of contrasting elements, such as street style and practical utility, the interplay of functionality and aesthetic design, and the transition from private residential space to a public retail environment. The architectural approach deliberately blurs the lines between the interior of the building and its external courtyard, creating a fluid and interconnected experience. Across its multiple levels, the store offers layered spatial arrangements designed to foster a dynamic and engaging environment for visitors. Key features of the new flagship include a prominent large circular structure on the ground floor, runway-style platforms on the second level, and a dedicated basement screening room. This screening room is currently showcasing "The Other Lights in the City," a short film specifically created to complement the brand's Fall/Winter 2026 "CABLE" collection. The SAN SAN GEAR Hannam flagship integrates artistic contributions from both international and local designers. Notable inclusions are sculptural furniture pieces crafted by Tokyo's SIIN SIIN and refined works by Seoul-based designer Seong-il Choi. These curated elements are intended to enhance the immersive narrative of the brand and contribute to the overall aesthetic experience. The design philosophy also emphasizes preserving the original textures and character of the former private residence while thoughtfully introducing motifs associated with public spaces. This approach reflects SAN SAN GEAR's continuously expanding worldview and its evolving brand identity. The store, officially open for business, aims to establish itself as a new cultural destination within Seoul, providing a space where visitors can engage deeply with the brand's core philosophy and distinctive aesthetic. The specific address for the SAN SAN GEAR Hannam Flagship is 37-10, Itaewon-ro 55-gil, Yongsan-gu, Seoul, South Korea.