Salomon Korea Launches FW26 "WE ARE SHAPERS" Hiking Campaign

Salomon Korea has launched its Fall/Winter 2026 “WE ARE SHAPERS” collection, introducing a new hiking campaign that emphasizes the personal journey of exploration over strict performance metrics. The campaign, captured in Austria’s scenic Tyrol region by Orienteer Studio, centers on the concept of “Shapers”—individuals who forge their own adventurous paths. This collection is engineered to accompany these modern explorers, providing a comprehensive hiking wardrobe that integrates Salomon’s proprietary technologies. The product assortment includes the Cross Insulation Jacket, designed for versatile warmth and protection, and the ultralight Bute down jacket, offering significant insulation with minimal weight. Additionally, the collection features "Link," a new women’s-exclusive heritage line. The broader FW26 offering encompasses a range of technical apparel, including down jackets, protective shells, insulating midlayers, durable pants, and essential accessories, all designed to balance high-performance functionality with everyday lifestyle appeal. The staggered release of the FW26 collection is scheduled to commence on September 4, 2026, with the Cross Insulation Jacket being the first item available to consumers. Subsequent releases will follow, making the full range accessible through Salomon Korea’s official online and physical retail channels, as well as through its network of authorized dealers. The “WE ARE SHAPERS” campaign aims to inspire a new generation of hikers and outdoor enthusiasts to embrace their individuality and the spirit of discovery in the natural world. The visual narrative of the campaign, set against the dramatic landscapes of the Tyrol, underscores the brand's commitment to supporting authentic outdoor experiences. Salomon Korea's strategic approach with this collection and campaign seeks to resonate with consumers who value both technical innovation and the personal narrative of their adventures. The brand's in-house technology development is highlighted across the collection, ensuring that each piece meets the demands of challenging terrains while remaining comfortable and stylish for broader use. The introduction of the "Link" collection specifically addresses a growing demand for heritage-inspired, women-specific outdoor wear, blending classic aesthetics with modern performance features. This initiative by Salomon Korea positions the brand as a supporter of diverse exploration styles, catering to both seasoned mountaineers and casual trail enthusiasts. The rollout plan ensures a consistent presence of new products throughout the fall and winter seasons, maintaining consumer engagement and driving sales.