ROSÉ Releases “new trick” Music Video Filmed on iPhone 18 Pro

ROSÉ has released her new single “new trick,” an alt-pop and pop-rock anthem that explores themes of resilience following heartbreak. The song, co-written with collaborator Amy Allen, features dreamy vocals layered over distorted electric guitars and a driving rhythm, drawing inspiration from 1990s romantic-comedy soundtracks and early 2000s pop-punk. ROSÉ described the track as one of the "cutest" collaborations with Allen, emerging during a period when she shifted away from writing sad songs. The lyrics begin with romantic disappointment but quickly pivot to a more optimistic perspective, reframing heartbreak as a survivable and even absurd experience. The song's chorus introduces the "new trick" as a metaphor for changing one's reaction to heartache, substituting vulnerability with humor, self-possession, and forward momentum. This tonal shift presents resilience as a spontaneous decision to move forward rather than a profound emotional breakthrough.

The accompanying music video for “new trick” was directed by Dave Meyers and was filmed entirely on an iPhone 18 Pro. This production is part of Apple's ongoing "Shot on iPhone" campaign, which highlights the capabilities of its smartphone cameras by showcasing professional-quality content created with the device. The video is described as playful and nostalgic, complementing the song's bright and scrappy energy. The visual aesthetic aims to capture the song's theme of moving past romantic disappointment with a renewed sense of self and a forward-looking attitude. The collaboration with Apple underscores the increasing use of mobile devices in professional content creation, particularly within the music industry. The "Shot on iPhone" campaign has previously featured various artists and filmmakers, demonstrating the device's versatility for diverse creative projects. The iPhone 18 Pro, as the device used for this production, represents the latest iteration of Apple's smartphone technology, emphasizing advanced camera features and video recording capabilities. The integration of the iPhone into the music video production process signifies a trend towards more accessible and portable filmmaking tools for artists and directors. ROSÉ's decision to utilize the iPhone 18 Pro for her music video aligns with this broader industry shift, showcasing how high-quality visual content can be achieved with consumer-grade technology. The "new trick" music video is therefore not only a musical release but also a demonstration of technological integration in the arts.