Europe's 50 Best Bars Inaugural Ceremony Held in Amsterdam

The inaugural Europe's 50 Best Bars awards ceremony was held on June 30th at De Kromhouthal in Amsterdam, marking a significant event for the European mixology community. The event, following the North America's 50 Best Bars awards, brought together leading bartenders and industry professionals to celebrate the continent's finest talents in the drinks industry. Hypemaps attended the ceremony, which featured numerous brand booths offering a variety of spirits.

Cointreau was a prominent participant, showcasing its newly launched Cointreau Spicy. This new expression of the French orange liqueur is infused with natural chilli, designed to meet consumer demand for spicy flavour profiles and offer bartenders a versatile ingredient for modern cocktails. Kevin Sueiro, Global Brand Ambassador at Cointreau, expressed enthusiasm for the dedicated European ceremony, stating that the continent's bar scene and its innovators deserve this spotlight.

The evening commenced with a drinks reception, after which attendees eagerly awaited the live countdown revealing the rankings from 1 to 50 on the Europe's 50 Best Bars list. The atmosphere was described as electric, with each announced winner receiving enthusiastic applause, highlighting the vibrant and growing cocktail culture across Europe.