Robbie Williams named Port Vale shirt sponsor

Robbie Williams' RW mark became the shirt sponsor for Port Vale Football Club for the 2024-2025 and 2025-2026 seasons on July 1, 2024. This sponsorship extends to both the home and away kits for the League One club. The announcement was made by the club, highlighting the partnership that will feature the singer's personal brand prominently. Williams, a lifelong Port Vale fan, has a significant connection to the club, which is further solidified by this commercial agreement. The deal signifies a notable collaboration between a global music artist and a professional football team, aiming to boost the club's profile and potentially its commercial revenue. Further details regarding the financial aspects of the sponsorship were not immediately disclosed, but the duration of two seasons indicates a substantial commitment.