Rivian Discontinues Its Cheapest R1T And R1S As R2 Rolls Out

Rivian discontinued the Dual Standard variants of its R1T electric pickup truck and R1S electric SUV on March 21, 2024, marking a strategic shift in its product lineup. These models represented the most affordable configurations for Rivian's large vehicles, with the R1T starting at $69,900 and the R1S at $74,900. The company's decision aligns with its stated goal of simplifying its offerings and focusing on higher-margin vehicles. Rivian announced in February 2024 that it would phase out these entry-level trims to streamline production and improve profitability. This move precedes the anticipated launch of Rivian's next-generation, more affordable R2 platform, which is expected to broaden the company's market reach. The Dual Standard R1T and R1S were powered by a dual-motor all-wheel-drive system, offering an estimated range of 270 miles. The discontinuation is part of Rivian's broader strategy to optimize its manufacturing processes and financial performance as it scales its operations.