Reese Cooper Opens First RC Outdoor Supply Store

Designer Reese Cooper has officially opened the first RC Outdoor Supply retail store, located in the Silverlake neighborhood of Los Angeles. This 806-square-foot retail space, designed in collaboration with the creative studio PlayLab Inc., is situated at 3300 W Sunset Blvd. The store officially opened to the public on August 14, offering the complete RC Outdoor Supply (RCOS) line of technical outerwear and RCI footwear. The RCOS line, which began development in late 2021, was initially conceived as a specialized outdoor collection to complement Reese Cooper's main REESE COOPER® runway collections. Drawing on a decade of experience in Americana and outdoor design, the RCOS label emphasizes functional garments engineered for seamless transition between rugged outdoor environments and daily urban wear. The brand launched RCOS under the RCI umbrella in late 2024, releasing four initial capsule collections through early 2025. Following this period, Cooper assumed complete oversight of production and development to ensure adherence to stringent craft standards. The product selection available at the new Los Angeles retail outpost includes durable garments specifically engineered to withstand harsh environmental conditions. Key technical features of the products include taped-seam shell jackets, insulated outerwear, specialized technical fabrics, and Cooper's proprietary Hook hardware system. The RC Outdoor Supply Los Angeles store operates daily from Monday to Sunday, with hours from 11 a.m. to 7 p.m. PST. The physical address for the store is RC Outdoor Supply Los Angeles, Suite 108, 3300 W Sunset Blvd, Silverlake, Los Angeles, 90026, USA. This brick-and-mortar expansion marks a significant step for the RCOS brand, providing a dedicated physical presence for consumers to experience the full range of its outdoor-focused apparel and accessories. The store's design by PlayLab Inc. aims to create an immersive environment that reflects the brand's commitment to both functionality and aesthetic appeal, echoing the heritage of outdoor exploration and Americana that inspires Reese Cooper's work. The opening signifies a strategic move to connect directly with consumers and showcase the brand's dedication to quality craftsmanship and innovative design in the outdoor apparel market.