Mbappe Leaves Nike for Swiss Brand On

Football superstar Kylian Mbappé has concluded his endorsement agreement with Nike, a partnership that spanned over a decade, to join the Swiss athletic brand On. This significant move marks On's strategic expansion into the professional football market, with the company slated to release its inaugural line of football boots in the upcoming year. The announcement was made on May 20, 2024, signaling a major shift in athlete endorsements within the global football landscape.

On, a brand primarily known for its running shoes and athletic apparel, has been actively building its presence in football. As part of this expansion, the company has also appointed legendary French footballer Thierry Henry as its Football Director. Henry's role is expected to be instrumental in shaping On's football strategy, product development, and brand presence within the sport. This dual announcement underscores On's ambitious plans to compete with established sportswear giants in the lucrative football sector.

Mbappé's decision to switch from Nike, a long-time dominant force in football sponsorships, to a newer entrant like On is a testament to the latter's growing influence and perceived potential. While specific financial details of the new agreement have not been disclosed, it is understood to be a multi-year deal that will see Mbappé become a key ambassador for On's football division. This partnership is anticipated to provide On with significant global visibility and credibility, leveraging Mbappé's immense popularity and on-field success.

The move comes at a pivotal time for both Mbappé and On. Mbappé is widely regarded as one of the world's most marketable athletes, and his association with On is expected to drive significant sales and brand awareness for the Swiss company. For On, this endorsement represents a major leap forward in its ambition to establish itself as a major player in the performance sports industry, particularly in football, a sport with a massive global following and commercial appeal. The brand's entry into football with such a high-profile athlete suggests a long-term commitment to the sport and a challenge to the existing market leaders.