Qualcomm wants to be the chip inside whatever replaces your smartphone, and it just announced two products toward that end
Qualcomm announced two new Snapdragon chipsets on June 24, 2024, designed to power next-generation personal computing devices, including those that may succeed the smartphone. The Snapdragon X Elite and X Plus processors are built on a 4nm process and feature Qualcomm's Oryon CPU cores, aiming to deliver enhanced performance and AI capabilities for laptops and other mobile devices. These chips are engineered to support on-device AI processing, enabling features like real-time language translation and advanced content creation without constant cloud connectivity. Qualcomm's CEO, Cristiano Amon, stated that the company is developing over 40 new AI hardware designs, signaling a significant push into the evolving AI hardware market. The company aims to position its chips not just in smartphones but in a broader ecosystem of personal devices, including PCs and potentially augmented reality headsets. The new Snapdragon processors are expected to begin appearing in laptops from various manufacturers in mid-2024, marking a strategic shift for Qualcomm to capture a larger share of the computing market beyond its traditional mobile dominance.
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