iQIYI International Sees 130% Viewership Surge in H1 2026

iQIYI International reported a 130% year-on-year increase in global viewership for the first half of 2026. The streaming platform attributed this significant growth to a "dual-engine strategy" that combines the appeal of premium Chinese dramas with the rapid consumption model of microdramas. This approach has proven effective in expanding its international audience.

The platform highlighted that all ten of its top-performing Chinese dramas in the first half of 2026 were original productions. These in-house creations covered a diverse range of genres, including historical epics, contemporary romance, and coming-of-age stories, demonstrating iQIYI International's broad production capabilities. Titles such as 'Pursuit of Jade' and 'Midnight Temptation' were specifically mentioned as key drivers of this success, resonating with a global audience.

This surge in viewership underscores the growing international appetite for Chinese content and iQIYI International's strategic positioning to meet this demand. The company's focus on producing high-quality, diverse content, coupled with the innovative integration of microdramas, has allowed it to capture a larger share of the global streaming market. The 130% growth figure represents a substantial expansion of its user base and engagement metrics within the first six months of 2026.