Pro Shop's Chad Mumm Discusses Golf's Popularity and 'Full Swing'

Chad Mumm, Co-Founder of Pro Shop and Producer of the Netflix series 'Full Swing,' discussed the current state of professional golf and the anticipated release of the next season of the docuseries. Speaking on Bloomberg's 'The Close' with Romaine Bostick and Katie Greifeld, Mumm addressed the recent performance of world number-one ranked golfer Scottie Scheffler, who missed the cut at the Scottish Open. This event highlights the inherent unpredictability and competitive nature of professional golf.

Mumm also elaborated on the significant surge in golf's popularity, a trend that has been building over the past few years. He attributed this growth to a combination of factors, including increased accessibility and the compelling narratives captured by 'Full Swing.' The series, which debuted in 2023, has been credited with drawing new audiences to the sport by showcasing the personal journeys and rivalries of top players.

The conversation touched upon the upcoming season of 'Full Swing,' with Mumm expressing enthusiasm for the stories that will be featured. While specific details about the new season were not disclosed, the producer indicated that it would continue to offer an in-depth look at the lives of professional golfers, their challenges, and their triumphs on and off the course. The anticipation for the new season suggests a continued interest in the sport and its personalities.

Mumm's insights provide a perspective from within the industry, connecting the on-course action with the broader cultural impact of golf. His role in producing 'Full Swing' positions him as a key figure in shaping the public's perception and engagement with the sport. The discussion underscored the dynamic nature of golf in 2026, balancing established stars with emerging talent and the ongoing appeal of compelling sports storytelling.