POGGY Launches 'JAPAN 9' Project With Nine Japanese Brands

Casual lifestyle brand '47, established in Boston in 1947, has launched "JAPAN 9," a collaborative project curated by Motofumi "POGGY" Kogi, featuring nine distinct Japanese fashion brands. This initiative draws inspiration from '47's heritage in baseball and the nine players forming a team on the field, with POGGY acting as the project's 'team manager.' The collection comprises nine unique baseball cap designs, each representing one of the selected brands that POGGY identifies as leaders in the future of Japanese fashion. The participating brands include ANCELLM, beta post, KANEMASA PHIL., KHOKI, mister it., mukcyen, PROLETA RE ART, ssstein, and YOKE. Each brand has applied its signature approach to materials, treatments, and tailoring techniques to the '47 baseball cap silhouette, resulting in a diverse range of creative expressions. ANCELLM utilized a specialized wash on horsehide leather to achieve a worn-in aesthetic. beta post incorporated mixed materials to replicate the texture of cardboard. KANEMASA PHIL. employed a proprietary cotton-nylon blend for a refined, supple sheen. KHOKI based its design on a Dodgers cap, enhancing it with calf leather and intricate detailing for a distinctive finish. mister it. developed a custom cover that functions as both a hat and a small bag. mukcyen highlighted delicate fabrics and precise pattern matching. PROLETA RE ART contributed its characteristic hand-reconstructed vintage treatments. ssstein opted for high-density corduroy, and YOKE creatively integrated leather designed to resemble denim. The "JAPAN 9" project showcases how the familiar baseball cap serves as a versatile canvas for these nine labels to exhibit their unique craftsmanship. A dedicated pop-up event for "JAPAN 9" is being held at Isetan Shinjuku, running from Wednesday, September 30, to Tuesday, October 6, in the 1st Floor Promotion space of the Men's Building. This exclusive pop-up offers the first opportunity for consumers to pre-order all nine baseball cap styles. Following the pop-up, select items from the collection are slated to be available on the Mitsukoshi Isetan online platform, extending the reach of this collaborative fashion endeavor beyond the physical retail space. The collaboration underscores a fusion of American sportswear heritage with contemporary Japanese design innovation.