Pia Barlow Joins Amazon MGM Studios For Series Marketing

Pia Barlow has joined Amazon MGM Studios as Vice President of Series Marketing, a newly created senior role dedicated to promoting the studio's original series. Barlow previously served as Executive Vice President of Originals Marketing for HBO Max. In her new position, she will report to Sue Kroll, Head of Marketing at Amazon MGM Studios.

This appointment marks a significant step for Amazon MGM Studios in establishing a focused marketing strategy for its growing portfolio of original television content. Barlow's extensive experience in marketing premium original series at HBO Max is expected to be instrumental in driving the visibility and success of Amazon's upcoming and ongoing series productions. Her move signifies a strategic investment in dedicated leadership for series marketing within the studio's broader marketing operations.

Barlow's tenure at HBO Max involved overseeing the marketing campaigns for numerous critically acclaimed and popular original series. Her expertise in developing and executing comprehensive marketing strategies for high-profile content is anticipated to translate directly to her new responsibilities at Amazon MGM Studios. The studio aims to leverage her proven track record to enhance audience engagement and critical reception for its diverse range of series.