People have stopped trusting news but not newsrooms

For the first time, 54% of people now report getting their news from social media and video networks like YouTube, surpassing publisher websites at 51% and television at 52%, according to the 15th annual Reuters Institute Digital News Report. Concurrently, trust in media has reached an all-time low, with only 37% of individuals trusting most news most of the time, a figure that has declined since Reuters began tracking it in 2015. In the United States, this trust level is even lower, standing at 25%. This trend is corroborated by Gallup's latest data from October 2025, which placed U.S. trust in mass media at a record low of 28%, a decrease from 31% in the previous year and 40% five years prior. These figures indicate a dilution of media brands' influence and a significant shift in news consumption habits.