Peacock Raises Subscription Prices by Up to 18 Percent

Peacock, the streaming service owned by NBCUniversal, has announced its fourth price increase in four years, with subscription costs rising by up to 18 percent. This latest adjustment affects all tiers of the service, reflecting its recent achievement of profitability. The Select plan, which includes advertisements and excludes sports, movies, and Peacock Originals, has seen its monthly price increase from $8 to $9, a rise of 12.5 percent.

The standard ad-supported plan, known as Premium, has experienced a more significant jump, with its monthly fee escalating from $11 to $13, representing an 18.2 percent increase. For users opting for the ad-free experience, the Premium Plus tier will now cost $20 per month, up from $17, marking a 17.6 percent price hike. Annual pricing options will continue to offer a discount, providing 12 months of service for the cost of 10 months, though the absolute annual figures will also increase proportionally.

This marks the latest in a series of price adjustments for the streaming platform. Peacock's previous price hike occurred in July 2025, when the ad-supported middle tier increased from $8 to $11 per month, and the ad-free plan rose from $14 to $17. Prior to that, price increases were also implemented in July 2024 and August 2023. NBCUniversal originally launched the Peacock streaming service in 2020, aiming to compete in the increasingly crowded streaming market with a mix of free and premium content, including programming from NBC, Universal Pictures, and original productions.

The profitability of Peacock was recently highlighted by NBCUniversal CEO Mike Cavanagh, who noted the service had become profitable. This financial milestone appears to be a key driver for the current price adjustments. The service's content library includes a range of live sports, such as Premier League soccer, WWE, and Olympic coverage, alongside a catalog of movies and television series. The strategic decision to raise prices, especially after achieving profitability, suggests a confidence in the value proposition of the service and its ability to retain subscribers despite increased costs. The competitive landscape of streaming services continues to evolve, with many platforms re-evaluating their pricing strategies as they balance subscriber growth with profitability goals.