Paramount+ Originals Head Jane Wiseman Outlines Strategy

Jane Wiseman, Executive Vice President and Head of Originals for Paramount+, has outlined her programming strategy for the streaming service, one year into her tenure. Her approach emphasizes female-led dramas, genre content, and strategic partnerships with prominent creators. This strategy is exemplified by the commencement of production for "Discretion," a project starring Nicole Kidman and Elle Fanning, which was a significant acquisition under Wiseman's leadership. The series is part of a broader effort to bolster Paramount+'s original content library.

Wiseman's vision includes a focus on developing a diverse slate of original programming that appeals to a wide audience. This involves identifying and nurturing projects that can become flagship series for the platform. Her role involves overseeing the development and production of these original series, ensuring they align with Paramount+'s brand and strategic goals. The emphasis on female-led narratives aims to tap into a significant demographic and offer compelling storytelling.

Furthermore, Wiseman highlighted the importance of genre programming, which often attracts dedicated fan bases and can drive sustained viewership. This includes exploring various genres such as science fiction, fantasy, and thrillers, to diversify the content offering. The strategy also involves leveraging the power of established talent and creators who have a proven track record of success in television and film. Collaborations with individuals like Taylor Sheridan, known for his critically acclaimed Western dramas, and Tyler Perry, a prolific producer and director with a strong following, are central to this plan.

Paramount+ aims to differentiate itself in a competitive streaming market by offering a curated selection of high-quality original content. Wiseman's leadership is expected to guide the streamer towards achieving this objective. The focus on specific content pillars, such as female-led dramas and genre series, coupled with strategic creator partnerships, forms the core of her strategy to enhance viewership and subscriber engagement. The production of "Discretion" serves as an early indicator of the type of ambitious projects the streamer intends to pursue under her direction. The success of these initiatives will be crucial for Paramount+'s continued growth and its position within the streaming landscape.