On Opens New Retail Store in Dubai

Swiss performance footwear and apparel brand On has opened a new retail store in Dubai, marking its latest expansion into the Middle Eastern market. The company announced its intention to launch an additional nine retail locations across the Gulf region within the next two years. This strategic move underscores On's commitment to growing its global presence and making its innovative products more accessible to consumers in key international markets. The new Dubai store is expected to offer the brand's full range of running shoes, activewear, and accessories, catering to both dedicated athletes and lifestyle consumers. On, founded in Switzerland in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, has rapidly gained recognition for its distinctive CloudTec® sole technology, which aims to provide a cushioned yet responsive running experience. The brand's design philosophy emphasizes a blend of performance, aesthetics, and sustainability. Its expansion into Dubai follows a period of significant growth for On, which has seen its products become increasingly popular worldwide. The company has been actively pursuing a global retail strategy, opening flagship stores in major cities and partnering with select retailers to broaden its distribution network. The planned expansion into the wider Gulf region signifies a substantial investment and a belief in the market's potential for premium athletic and lifestyle wear. On's approach to retail often involves creating immersive brand experiences that educate consumers about its technology and design principles. The opening of the Dubai store is anticipated to serve as a hub for the local running community and a showcase for On's latest innovations. The company's growth trajectory has been steep, with its initial public offering (IPO) on the New York Stock Exchange in September 2021 under the ticker symbol 'ONON', valuing the company at approximately $6.5 billion at the time. This expansion into the Gulf region is a key component of its long-term strategy to solidify its position as a leading global brand in the performance sportswear industry. The addition of nine more stores over the next two years indicates a focused effort to establish a strong physical footprint in this economically vibrant area, aiming to capture a significant share of the growing demand for high-quality athletic apparel and footwear.