WOODstack Launches ONLY ONE Lifestyle Label

WOODstack, a New York streetwear retailer with over three decades of influence on the city's shopping habits, has launched its first in-house lifestyle label named ONLY ONE. This move signifies a strategic shift from curating culture to actively creating it, mirroring the path of other prominent streetwear retailers. The brand officially unveiled ONLY ONE on July 16, with its Summer 2026 collection designed to center New York City as both its inspiration and its perspective.

The creative direction for ONLY ONE is spearheaded by Ian Anton, previously associated with Richardson Magazine, alongside Andy Friedman, a former executive in Brand Partnerships at Timberland, and Sunny Singh, the owner of WOODstack. The brand's aesthetic draws heavily from the visual culture of the late 1990s and early 2000s urban streetwear scene. Anton stated that ONLY ONE is "rooted in the foundational era of urban streetwear from the '90s and into the 2000s," emphasizing the lived experiences of the individuals involved in shaping that culture.

This collective experience is presented as a key differentiator for ONLY ONE compared to other brands adopting a Y2K-inspired style. Andy Friedman brings three decades of experience from Timberland, where he managed collaborations with notable entities such as Supreme, Stüssy, Pharrell Williams, Virgil Abloh, and KITH. Concurrently, Sunny Singh has spent over 30 years establishing WOODstack as a lasting footwear destination in New York, operating seven stores across the city and planning a new flagship in Harlem. Friedman expressed an ambition to develop a brand that resonates with the same emotional significance as iconic New York brands of the past, citing personal anecdotes about artists' connections to Timberland boots.