Ondo Finance hires former Invesco ETF chief to build onchain investment products

Ondo Finance appointed John Hoffman, former Invesco ETF chief, as its Head of Product on March 18, 2024, to lead the development of on-chain investment products. Hoffman's role will involve expanding Ondo's offerings beyond tokenizing individual assets to encompass full investment portfolios and strategies. This strategic hire signals Ondo's ambition to become a comprehensive provider of institutional-grade investment solutions within the decentralized finance (DeFi) ecosystem. Hoffman brings over two decades of experience in the ETF industry, having previously managed Invesco's global ETF business, where he oversaw the launch and management of numerous successful investment products. His expertise is expected to be crucial in navigating regulatory landscapes and building scalable, compliant on-chain investment vehicles. Ondo Finance aims to leverage Hoffman's deep understanding of traditional finance to bridge the gap between TradFi and DeFi, making sophisticated investment strategies accessible through blockchain technology. The company has already seen significant growth in its tokenized U.S. Treasury bills and money market fund products, and this expansion into broader portfolio management is a natural next step.