On Isn’t Launching Football Shoes, At Least Not Yet, Despite World Cup Fever

On Running denied plans to launch football (soccer) boots on March 15, 2024, despite the global excitement surrounding the sport. The company clarified its position following speculation that emerged amidst the lead-up to major football tournaments. This announcement comes shortly after On Running revealed its expansion into Hyrox, a fast-growing hybrid fitness racing sport, indicating a strategic diversification beyond its core running shoe market. The company's focus remains on innovation within running and its recent foray into the fitness race sector, rather than immediate entry into the competitive football boot market. On Running has established itself as a significant player in the performance running shoe industry since its founding in 2010.