Omdia: Smartphone Shipments Declined in Q2, Samsung and Apple Gained Share

Global smartphone market shipments decreased by 1.5% year-over-year in the second quarter of 2024, according to data released by Omdia. Despite the overall market contraction, both Samsung and Apple managed to increase their respective market shares during this period. Samsung secured the top position with a 20.5% market share, followed closely by Apple at 17.1%. This represents a growth for both manufacturers compared to the same quarter in the previous year.

The report from Omdia highlights a challenging environment for many smartphone vendors, with overall shipments falling to 270.1 million units in Q2 2024. This figure is down from 274.2 million units shipped in Q2 2023. The decline indicates continued pressure on the industry, potentially influenced by economic factors and longer device replacement cycles.

While specific figures for the percentage growth of Samsung and Apple's market shares were not detailed in the initial announcement, their increased dominance within a shrinking market underscores their strong brand loyalty and product appeal. The data suggests that consumers are increasingly consolidating their purchases towards established premium brands, impacting smaller or mid-tier manufacturers who may be struggling to maintain volume.

Omdia's analysis points to a dynamic competitive landscape where market leaders are able to navigate industry headwinds more effectively. The performance of Samsung and Apple in Q2 2024 indicates a resilience that could set the tone for the remainder of the year, even as the broader market faces ongoing challenges.