Ninja's $450 Microwave Roasts Chicken With New Technology

Ninja launched its "Combi-Steam" microwave oven on May 15, 2024, priced at $450, which features technology designed to roast a whole chicken. This new appliance aims to address common criticisms of microwaved food, particularly concerning texture and flavor, by integrating steam cooking with microwave functionality. The device is engineered to achieve a crispy exterior and a moist interior for proteins like chicken.

The "Combi-Steam" technology works by combining microwave energy with convection heating and steam injection. This multi-functional approach allows the oven to perform various cooking tasks beyond simple reheating, including baking, broiling, and steaming. Ninja claims this combination can cook a whole chicken in approximately 30 minutes, a significant reduction compared to conventional oven roasting times. The appliance also includes pre-programmed settings for different food types and cooking methods.

This innovation positions Ninja to compete in the premium kitchen appliance market, where consumers are increasingly seeking versatile devices that can streamline meal preparation. The $450 price point places it in direct competition with other high-end countertop ovens and multi-cookers. The company's marketing emphasizes the convenience and quality of results achievable with the Combi-Steam oven, suggesting it could be a viable alternative for those who desire faster cooking without compromising taste or texture.