NikeSKIMS Launches Debut Collection in China

NikeSKIMS has officially announced its expansion into Greater China with the launch of its inaugural collection, marking a significant step in the brand's global growth strategy. This joint venture between Nike and SKIMS aims to merge Nike's athletic performance innovation with SKIMS' expertise in sculpting, body-inclusive fits. The collection offers a comprehensive head-to-toe range of apparel, footwear, and accessories designed for a diverse audience.

The inaugural product line features nine distinct material collections, each engineered with specific performance attributes. These include Nike's Dri-FIT technology for moisture management and SKIMS' signature fit expertise. Upper-body options incorporate Performance Cotton Blend tops, designed for comfort and durability, and semi-sheer Weightless layering pieces that offer a second-skin feel. Studio Stretch fabrications provide flexibility and support, while Matte designs offer mid-level compression for a sculpted silhouette. The collection also extends to lower-body and full-body garments utilizing relaxed Stretch Nylon for ease of movement, vintage-washed Ribbed Seamless items for a comfortable, textured feel, and compressed Satin Shine options for a sleek aesthetic. Further enhancing the range are double-layered Stretch Knit garments offering enhanced support and breathability, and Airy basic layers designed for everyday comfort.

The launch campaign features notable athletes including Hong Kong swimmer Stephanie Au, speed skater Jutta Leerdam, snowboarder Chloe Kim, and hurdler Anna Cockrell, highlighting the collection's performance capabilities. A key component of the launch is a physical retail activation in Shanghai, located at HKRI Taikoo Hui. This pop-up destination will provide localized community experiences, allowing consumers early access to try on the collection and offering brand-exclusive custom hemming services. The Shanghai pop-up is scheduled to operate from its launch date through February 2027.

The NikeSKIMS collection will be available starting September 29, 2026. Consumers can access the products at the NikeSKIMS Shanghai HKRI Taikoo Hui pop-up store and online through the Nike App and the dedicated NikeSKIMS website. This expansion into China signifies a strategic move to tap into one of the world's largest consumer markets, leveraging the combined brand recognition and product innovation of both Nike and SKIMS to cater to the growing demand for performance-oriented and fashion-forward athletic wear.