Nike Sued by 7-Eleven Over Air Max 95 Sneaker Design

7-Eleven filed a trademark infringement lawsuit against Nike on June 11, 2024, alleging that the company's Air Max 95 "Big Bubble" sneakers are "malicious" and "misleading." The convenience store chain claims the sneakers' color palette, featuring orange, red, and green accents, is confusingly similar to 7-Eleven's iconic branding. The lawsuit, filed in the U.S. District Court for the Eastern District of Texas, asserts that Nike's product intentionally mimics 7-Eleven's "distinctive and famous" color combination, which has been in use since 1969.

According to the complaint, Nike's release of these sneakers on March 22, 2024, has caused and is likely to continue causing significant consumer confusion and damage to 7-Eleven's brand reputation and goodwill. 7-Eleven argues that consumers may mistakenly believe that the sneakers are officially endorsed by, affiliated with, or sponsored by 7-Eleven. The company is seeking an injunction to prevent Nike from selling the infringing sneakers, as well as monetary damages, including profits derived from the sales, and legal fees.

7-Eleven has established a strong secondary meaning for its color scheme, which is widely recognized as indicative of its products and services. The company contends that Nike's actions constitute a deliberate attempt to trade on the established goodwill and market recognition of the 7-Eleven brand. The lawsuit highlights the importance of distinctive branding in competitive markets and the legal protections afforded to established trademarks. Nike has not yet publicly responded to the lawsuit.