Action Film 'How To Rob A Bank' Moves To November Release

Amazon MGM Studios has rescheduled the release of the action film "How To Rob A Bank," directed by David Leitch, from September 4 to November 13. This strategic shift aims to capture a larger audience within the 18-34 demographic and capitalize on the Thanksgiving holiday period. The film stars Nicholas Hoult, Zoë Kravitz, and Pete Davidson.

The original release date was set for Labor Day weekend. By moving the film to November 13, the studio intends to provide it with a more favorable position in the competitive holiday release schedule. This decision reflects a broader trend of studios strategically timing their releases to maximize box office potential and audience engagement, particularly for genre films that appeal to younger viewers.

"How To Rob A Bank" is expected to benefit from the increased moviegoing activity associated with the Thanksgiving holiday, a period often characterized by strong performance for action and entertainment-focused films. The studio's analysis indicated that a November release would better align with the film's target audience and potential for commercial success.