New York City and Mayor Zohran Mamdani Unveil Affordable NYC World Cup Jerseys

New York City and Mayor Zohran Mamdani launched a limited-run collection of NYC-inspired World Cup jerseys on June 12, 2024, as an affordable alternative to official FIFA merchandise. The grassroots apparel initiative features three distinct city-inspired colorways, retailing at $50 USD, which is the cost of production to prioritize consumer accessibility. The jerseys showcase custom graphics designed by local illustrator Arsh Raziuddin and are handmade by Brooklyn's Mazzi Sports. Designs incorporate local motifs such as a "Bapple" graphic and a pigeon, with color palettes inspired by subway green, taxi yellow, coffee cup blue, ferry orange, and thank you red. The manufacturing partnership with Mazzi Sports, a family-owned business operating in Bed-Stuy since 1986, bypasses global corporate factories. This localized approach aims to celebrate the football culture within New York City's five boroughs by using symbols of its infrastructure and daily life.