Netflix Launches Minigolf Video Game With IP-Inspired Levels

Netflix launched its latest gaming venture, "Netflix Minigolf," on July 28, introducing a couch co-op party game that blends minigolf and pinball mechanics. The game incorporates elements and characters from popular Netflix original series, allowing players to navigate courses inspired by "Stranger Things," "Squid Game," and "Bridgerton." Specific in-game features include a Demogorgon from "Stranger Things" and Young-hee from "Squid Game" as playable characters or obstacles.

The development of "Netflix Minigolf" was handled by Next Games, a gaming studio acquired by Netflix in 2022. This release marks Netflix's continued expansion into the video game market, aiming to enhance subscriber engagement beyond its streaming content. The game promises over 100 holes, offering a substantial amount of content for players.

"Netflix Minigolf" is available on iOS and Android devices, accessible through the Netflix app. This move aligns with Netflix's broader strategy to diversify its revenue streams and create a more integrated entertainment ecosystem. The company has previously released other mobile games, including "Oxenfree" and "Spiritfarer," as part of its growing gaming portfolio. The integration of its most popular intellectual properties into interactive experiences like "Netflix Minigolf" is a key component of this strategy.