Netflix Taps IMG for FIFA Women’s World Cup 2027 Production

Netflix has appointed IMG, a global leader in sports, fashion, and media, to produce the upcoming FIFA Women’s World Cup 2027. This strategic partnership will see IMG responsible for the comprehensive broadcast coverage of the entire tournament, which is scheduled to take place in Brazil from June 24 to July 25, 2027. The tournament's matches and associated programming will be streamed exclusively on Netflix in the United States and Canada, marking a significant move for the streaming giant into major international sporting events.

IMG's production remit includes all 64 matches of the FIFA Women’s World Cup 2027. Beyond live game coverage, IMG will also produce over 100 hours of studio programming. This extensive studio content is slated to feature "top-tier talent," suggesting a lineup of experienced broadcasters, analysts, and potentially former players to provide in-depth commentary and insights. The collaboration underscores Netflix's ambition to expand its sports content offerings and attract a wider audience by securing exclusive rights and high-quality production for a globally recognized event.

The FIFA Women’s World Cup is one of the most prestigious tournaments in women's international football, drawing significant viewership worldwide. By partnering with IMG, a company with extensive experience in sports production and event management, Netflix aims to deliver a premium viewing experience to its subscribers in the U.S. and Canada. This move also positions Netflix as a key player in the sports streaming landscape, potentially challenging traditional broadcasters and other streaming services that have historically dominated live sports coverage. The tournament's exclusive streaming on Netflix in these territories is expected to drive subscriber engagement and attract new users interested in women's football.

IMG's role will encompass the full spectrum of broadcast production, from pre-match analysis and live commentary to post-match reviews and highlight packages. The company's expertise in managing complex media rights and delivering high-quality content for major sporting events is a critical asset in this partnership. The FIFA Women's World Cup 2027 is anticipated to be a significant event for women's sports, and its exclusive broadcast on a major streaming platform like Netflix is expected to further elevate its profile and accessibility for fans in North America. This deal represents a substantial investment by Netflix in premium sports content, signaling a long-term commitment to the sector.