National Tequila Day Deals and History

National Tequila Day, celebrated on Friday, July 24, offers an opportunity to explore the history of tequila and enjoy related deals. The origins of tequila can be traced back to the Aztecs, who created pulque from agave sap. Spanish colonizers in the 1500s developed this drink further, leading to the establishment of a large tequila distillery in Jalisco, Mexico, by the Marquis of Altamira in the 1600s. Commercial production began with the Cuervo family in 1795, followed by the Sauza family in 1873. The margarita cocktail emerged between the 1930s and 1940s, utilizing tequila's bold, earthy, sweet, and smoky flavor profile. Other popular tequila-based drinks include the paloma and ranch water.

The iconic song "Tequila" by The Champs, released in 1958, unexpectedly became a massive hit. Initially intended as a B-side track, the mambo-style instrumental featured Danny Flores speaking the word "tequila" three times. This track defied expectations, reaching No. 1 on the Billboard Chart in 1958 and earning a Grammy Award the following year. The success of the song led to the formation of the band The Champs.

For those looking to celebrate, various establishments are offering deals. Chili's and Chuy's are among the restaurants providing specials for National Tequila Day, allowing patrons to enjoy margaritas and other tequila-based cocktails during their after-work happy hour.