NASCAR to Launch Roblox ‘Driving Empire’ Update Featuring San Diego Military Base Track Ahead of Real-World Race (EXCLUSIVE)

NASCAR launched an update to its Roblox game "Driving Empire" on June 17, 2024, introducing a virtual replica of the Naval Base Coronado track. This marks the first time a NASCAR track has been featured in the game, coinciding with the real-world NASCAR racing weekend scheduled for June 19-21 in San Diego. The virtual track is designed to be an accurate representation of the physical location. Previously, NASCAR had incorporated virtual versions of its LA Memorial Coliseum and Chicago Street courses into "Driving Empire." The game "Driving Empire" allows players to build and manage their own racing teams and car collections within the Roblox platform. This initiative aims to engage a younger demographic and expand NASCAR's brand presence into the metaverse.