Alissa Pollack Named President of Music Analytics Firm Mediabase

RCS Worldwide announced the promotion of Alissa Pollack to the position of president of Mediabase, a prominent entity within the music industry known for its airplay analytics, chart intelligence, and comprehensive music data services. In this expanded capacity, Pollack will concurrently maintain her existing full responsibilities as president of global music marketing at iHeartMedia, a major broadcast radio and podcasting company. This dual role signifies a significant leadership position, overseeing both the strategic direction and operational execution for Mediabase.

As president of Mediabase, Pollack is tasked with steering the company's strategic initiatives and driving its global expansion efforts. Mediabase serves as a critical resource for the music ecosystem, providing essential data that informs radio programming, artist promotion, and market trend analysis. The platform's data is instrumental in understanding music consumption patterns and radio performance across various markets. Pollack's leadership is expected to enhance Mediabase's capabilities and reach, further solidifying its position as a key player in music intelligence.

Pollack's tenure at iHeartMedia has been marked by her leadership in global music marketing, where she has been instrumental in developing and executing strategies to connect artists and music with audiences. Her experience in this area is anticipated to bring a valuable perspective to Mediabase, bridging the gap between data analytics and practical application in the music business. The promotion underscores her deep understanding of the music industry's complexities and her proven ability to drive growth and innovation.

Mediabase, under RCS Worldwide, is recognized for its detailed tracking of radio airplay across numerous formats and markets. This data is crucial for artists, labels, promoters, and advertisers seeking to understand music's impact and reach. The company's charts are widely referenced and considered authoritative within the industry. Pollack's appointment is seen as a strategic move to leverage her industry expertise to further develop Mediabase's offerings and its influence in the global music landscape. Her continued role at iHeartMedia ensures a strong connection to the operational realities of music promotion and marketing, providing a unique advantage for Mediabase's strategic planning and product development.